Three locations in three years… why I rebranded and relaunched as Nuance Massage Therapy.

Precise Massage was founded in 2021 with a clear goal: to offer clients exceptional service while fostering a warm and inviting atmosphere for kindred remedial massage therapists. Over the past three years, the business has faced the challenges Covid, staffing changes and moving temporarily to a shared space in Tricolore Community Centre whilst the redevelopment of the East Fremantle Football oval was taking place.

​Whilst saddened we were not incorporated into the final planning stages of the redevelopment, I am excited to announce that we are opening own private and personalised clinic space on Silas Street, in Richmond Quarter in October. Each treatment room will be quiet and serene, free from external interruptions. We’re also welcoming three experienced therapists to our already skilled team, expanding our opening hours to include evening and weekend appointments, engaged a client care specialist and installing an infrared sauna.

​With these changes, I’ve taken the opportunity to rebrand and rename the business to better reflect our values and purpose: Nuance Massage Therapy. The term "Nuance" means a ‘subtle difference,’ and that’s exactly what we offer—a little something different. We don’t specialise in just one style of massage or require our therapists to perform treatments that don’t align with their expertise. Each therapist brings their own unique style and motivation, all with the same goal of ensuring clients feel more limber and relaxed than when they arrived.

​Incorporating ‘therapy’ into our new name was a pivotal decision for me because massage is fundamentally a form of therapy. It plays a significant role in providing not just physical relief but also a space for emotional and mental healing. By including ‘therapy,’ we emphasise our commitment to delivering comprehensive care and creating an environment where clients can truly heal. While many people seek massage treatments for physical healing, there is also a strong connection to mental and emotional well-being.

​Rest assured, with these exciting changes, we still remain a focused sports and remedial massage clinic, now simply incorporating the benefits of overall wellness. I want to thank our loyal clients for their patience and support over the years. I hope the new space exceeds your expectations, and I’m eager to give back to you with the exceptional experience you deserve.

I look forward to welcoming you to our new and permanent space.

With Gratitude,

Em X